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Marketing That Makes Sense

For companies seeking marketing clarity and results.
 
Marketing can be complex and confusing. Most owners of small- to mid-sized B2B companies struggle with it because they they don’t know where to focus resources to produce the greatest ROI.
 
After 25 years leading marketing for firms of every size and across industries, we've seen what works—and what doesn’t. Marksense Marketing Solutions focuses on growth and delivers custom marketing strategies and tactics that will enable each company to hit its revenue goals.
 
It’s marketing that makes sense because it’s grounded in experience, evidence and effectiveness.

 

THE PROBLEM WITH MARKETING

Too Many Tactics, Not Enough Strategy

The problem with marketing is there are a vast array of strategies and tactics available, but only a select few are right for your firm to increase revenue and provide a return on marketing spend. Which ones should you choose and how much should you invest?

If you’re like most B2B owners, too many options can make marketing feel like navigating in the fog. You’ve tried new tactics, purchased software, even hired agencies, but tactical agencies focus only on what they know best—website, SEO, video, etc. And without an expert guide, AI just adds to the confusion.

You need a partner with the experience to strategically develop a marketing effort that will produce results for your firm.

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OUR SOLUTION

Marketing Results Grounded in Data and Experience

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Marketing works only when it’s aligned with business goals, grounded in data, and executed with creativity and discipline.

Drawing on 25+ years of B2B experience, Marksense will:
  • Develop a marketing strategy, tactical plan, and budget that focus only on those elements that will enable you to achieve your business goals.
  • Work hand-in-hand with your marketing team to execute the plan effectively, using vetted partners to fill in any resource gaps.
  • Establish clear metrics and dashboards that show what’s working, what’s not, and why—so ongoing marketing decisions are grounded in evidence, not guesswork.

OUR RESULTS

Awareness, Leads, Opportunities, Sales

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Why Marksense

 
When you work with Marksense, you get a partner who combines 25+ years of practical marketing experience with fresh thinking—powered by data, AI, and a deep understanding of what actually drives B2B growth.

We can serve as your fractional CMO, an advisor, or as a player-coach, working alongside your marketing team to build new or upgrade existing marketing programs. We also maintain a network of trusted partner firms to fill any gaps in your marketing.

OUR PERSPECTIVE

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