MAAP
Marketing AI Accelerator Program
"The only thing greater than AI’s potential is its hype."
Business and marketing leaders who have experimented with AI often say, “It’s interesting, but it’s not changing my business.”
Typically, the reason is AI’s greatest strength can also be its weakness: it can do almost anything — but without focus, it won’t do what matters most.
Anyone can prompt an LLM. The difference lies in knowing what to ask it to do. That requires understanding how AI-enhanced marketing actually drives business results.
That’s where MAAP comes in. You’re not buying another AI tool or generic training program. With 25+ years of B2B marketing experience, we act as your AI business analyst and marketing SME —bridging business goals, marketing strategy, and technology to deliver improved, profitable marketing outcomes.
Why MAAP
Unlike countless AI platforms or generic training programs, MAAP is focused on the end result: marketing performance and ROI.
You’re not paying to learn AI. You’re investing in how to make AI work for your business.
Marksense acts as the marketing team’s IT business analyst and marketing SME, helping you and them:
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Evaluate your current marketing resources, processes, and AI use.
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Prioritize the use cases that will deliver the greatest ROI, based on 25+ years of marketing experience.
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Implement manageable internal processes and work with the marketing team to get AI up and running quickly.
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Measure success in terms of improved outcomes and productivity.
Approach
Step 1. Assessment & Strategy — We meet you wherever your marketing team is at in AI adoption, assess your systems and data, and identify the highest-value AI use cases.
Step 2. Custom AI Playbook — You get a roadmap of AI strategies, use cases and workflows aligned with your goals.
Step 3. Hands-On Implementation — We work with you to execute with your existing platforms — no tech overhauls.
Step 4. Results Tracking — Measure output and productivity gains within weeks.
Results
- Custom AI-powered marketing framework
- A trained, confident marketing team ready to execute
- Roadmap for ongoing improvement
- 20-50% improvement in marketing results
- 25–40% reduction in manual marketing time
- ROI recovery within 60–90 days
Why Marksense
Having a consultant who understands BOTH the capabilities of AI technologies and the marketing strategies, tactics, and resources of small- to mid- sized B2B organizations is crucial to cutting through the AI hype and successfully implementing AI solutions that work. We provide this, plus over a decade of experience educating, training, and mentoring B2B marketers and salespeople.