MAAP
Marketing AI Accelerator Program
"The only thing greater than AI’s potential is its hype."
Business and marketing leaders who have experimented with AI are often underwhelmed.
Why? Marketing platforms rushed to bolt AI capabilities onto their current systems, then hyped the results far beyond the reality. And marketers were bombarded with hundreds of generic AI hacks and prompts promising instant success.
The reality? Most corporate AI solutions are powered by versions of the same three LLMs available to your employees. With MAAP, marketing teams at small- to mid-sized businesses can harness the power of these LLMs (ChatGPT, Claude, or Gemini) almost immediately at a fraction of the cost.
Anyone can prompt an LLM, but the real difference lies in knowing where to apply it, how to guide it, and how to turn its output into better marketing. That’s where MAAP comes in.
MAAP isn’t another AI tool or generic training program. With 25+ years of B2B marketing experience, we act as your AI strategist and marketing partner — bridging business goals, marketing strategy, and AI LLM technology to deliver better, more profitable marketing outcomes.
WHY MAAP
AI Designed to Work for You
Unlike countless AI platforms or generic training programs, MAAP is focused on the end result: marketing performance and ROI.
You’re not paying to learn AI. You’re investing in how to make AI LLMs work for your marketing and your business.
Marksense acts as the marketing team’s IT business analyst and marketing SME, helping you and them:
- Evaluate your current marketing resources, processes, and AI LLM usage.
- Prioritize the use cases that will deliver the greatest ROI, based on 25+ years of marketing experience.
- Implement manageable internal processes and work with the marketing team to get AI up and running quickly with the LLM of your choice.
- Measure success in terms of improved outcomes and productivity.
APPROACH
Custom, Results-Focused Solution
Step 1. Assessment & Strategy — We meet you wherever your marketing team is at in AI adoption, assess your marketing operations and systems, and develop a custom strategy that includes the combination of AI use cases and AI tools that will produce the highest ROI for you.
Step 2. Custom AI Playbook — You get a playbook of marketing-specific AI procedures, policies, and LLM prompting techniques aligned with the strategy and built on your existing platforms — no tech overhauls.
Step 3. Hands-On Implementation — We work with your team to execute the strategy and implement the playbook with training tailored specifically to your needs.
Step 4. Results Tracking — Measure output and productivity gains within weeks.
Results
-
Custom Marketing AI Framework and Playbook
-
Trained, Confident Marketing Team Prepared to Execute
-
Roadmap for Ongoing Implementation
-
20%-33% Improvement in Marketing Results
-
25%-40% Reduction in Time Spent on Manual Tasks
-
ROI Recovery Within 3-6 Months
Why Marksense?
Having a consultant who understands BOTH the capabilities of AI technologies and the marketing strategies, tactics, and resources of small- to mid- sized B2B organizations is crucial to cutting through the AI hype and successfully implementing AI solutions that work. We provide this, plus over a decade of experience educating, training, and mentoring B2B marketers and salespeople.