MAAP
Marketing AI Accelerator Program
Better, Faster, Smarter B2B Marketing
Marksense’s Marketing AI Accelerator Program (MAAP) is an interactive, hands-on program that enables B2B firms to accelerate their use of AI to improve marketing results. It is tailored specifically to the marketing needs of individual small- to mid-sized B2B companies. MAAP is designed to enable these organizations to quickly take their AI capabilities to the next level and deploy proven AI marketing strategies, tools, and techniques. The result is better, faster, smarter marketing.
MAAP is not mass education on AI marketing tools or a catalogue of AI “hacks” for marketers. It is a program that provides customized guidance to B2B companies on selecting, customizing, and implementing the AI solutions that are best suited to their unique marketing needs.
The Accelerator Program is designed to meet business owners, marketers, and their teams exactly where they are in their AI journey—whether beginners or seasoned users— and to elevate their understanding of how to use AI for marketing today and adapt to the speed at which AI is evolving.
“Our goal is not only to improve your current marketing outcomes through accelerated use of AI but also to equip you and your team with the knowledge to innovate and adapt as new AI technologies and methodologies emerge.”
Benefits
Better: With MAAP, you and your team will use AI to consistently create compelling, highly customized assets that go far beyond the standard AI-generated content because they are tailored to your unique situation and marketing needs.
Faster: You’ll use AI to execute much faster—increasing productivity by as much as 60%—freeing time for more advanced marketing strategies and tactics.
Smarter: With MAAP, you and your team will leverage AI’s game-changing ability to combine unstructured and structured data to improve marketing and sales insights and effectiveness in ways that simply weren’t possible before.
Approach
The MAAP program emphasizes understanding AI’s role in B2B marketing and developing sustainable strategies and skills for using AI in the long term over short-term "hacks."
The Program’s comprehensive approach includes a personalized AI Marketing Assessment of your organization’s goals, marketing needs and resources, and current level of AI use.
From there, we collaborate with you to select and customize the AI strategies and tools that will have the biggest impact on improving marketing results, and to develop a Custom AI Marketing Playbook with standardized, executable processes, procedures, and best practices for how the marketing team can use the AI tools to achieve their goals.
Through targeted group or individual training sessions, we guide your marketing team on developing the AI skills and techniques needed to implement and execute the Playbook as well as on mastering fundamental skills needed to devise future AI solutions.
Our goal is not only to improve your current marketing outcomes through accelerated use of AI but also to equip you and your team with the knowledge to innovate and adapt as new AI technologies and methodologies emerge.
Why Marksense
Having a consultant who understands BOTH the capabilities of AI technologies and the marketing strategies, tactics, and resources of small- to mid- sized B2B organizations is crucial to cutting through the AI hype and successfully implementing AI solutions that work. We provide this, plus over a decade of experience educating, training, and mentoring B2B marketers and salespeople.