AI as Marketing Superhero

Peter Parker and Spider-Man, Clark Kent and Superman, Bruce Wayne and Batman. Superheroes have their alter egos: the ordinary, everyday side of themselves that goes about doing unheroic things like going to school, writing newspaper articles, and lounging about stately manors.

For B2B marketers at small to mid-sized firms, AI LLMs in general and ChatGPT-4o in particular are becoming multi-faceted weapons with an everyday and superhero side.

InternAI

The mild-mannered, everyday side of AI is its role as a marketing intern. InternAI does the time-consuming, tedious tasks like managing and cleaning contact lists, preparing large amounts of data for analysis, and summarizing and organizing qualitative information.

It’s not flashy, but InternAI saves smaller marketing teams countless hours and helps improve performance by giving them more time to work on the strategic and creative aspects of marketing.

ExpertAI

InternAI’s superhero alter ego is ExpertAI. For marketers at small to mid-sized firms, ExpertAI empowers them to do things that previously were very difficult, if not impossible, in-house with limited staff and resources.

ExpertAI’s ability to help marketers transform good content into great content is well-documented.

But Expert AI can also provide marketers with powers that would otherwise require a team of SMEs or external consultants.

For example, marketing teams often manage multiple types of platforms—web, CRM, marketing automation, etc. Each platform has its own quirks and nuances based on the vendor providing it. When things go wrong, marketing generalists at small to mid-sized firms traditionally had to rely on outside consultants if budget permitted or spend many hours to figure the problem out themselves.

Enter ExpertAI. Marketers can prompt ChatGPT or other LLMs to act as an expert in whatever platform they need help with. With proper prompting, ExpertAI can resolve many issues, some of them fairly complex.

Are the responses always 100% correct? No, even ExpertAI has its kryptonite moments. However, the results are usually far more robust and user friendly than wading through online documentation and videos and much quicker than the dreaded opening a ticket.

The good news for marketers is that AI’s superpowers continue to grow, promising, as Superman might put it, “a better marketing tomorrow."

To take your marketing to the next level using AI, check out our Marketing AI Accelerator Program (MAAP) HERE.