WORKING TOGETHER
Marksense was founded by a seasoned B2B marketing leader with more than 25 years of experience helping small- to mid-sized companies grow through clearer strategy, smarter execution, and better use of data and technology.
Over the course of his career, Dennis McSweeney has led marketing efforts for organizations ranging from early-stage companies to established mid-market firms across multiple industries. That experience brings a practical understanding of which marketing strategies work at different stages of growth — and, just as importantly, which ones don’t.
As a former sales professional at a Fortune 500 company, Dennis brings a strong appreciation for how marketing and sales must work together to drive measurable results, not just activity.
He has also served as Vice President of Marketing for a software company that was an early adopter of AI, giving him firsthand experience separating hype from real AI solutions that will quickly improve marketing productivity.
With an MBA from Northwestern University’s Kellogg School of Management, Dennis brings a disciplined, data-driven approach to marketing leadership focused on sound decision-making, accountability, and long-term results.
CUSTOMIZABLE SOLUTIONS
How We Can Help You Reach Your Goals
Fractional CMO
Marketing Mentor
Individual Services
Fractional CMO
Many small- to mid-sized B2B companies have talented, energetic marketing teams but have not yet reached the scale where a full-time Chief Marketing Officer makes sense.
In these situations, marketing execution often outpaces strategy. Teams work hard, initiatives accumulate, and spending increases — but priorities become unclear and results are inconsistent.
A Fractional CMO engagement addresses this gap by providing experienced marketing leadership on a part-time basis. The fractional CMO clarifies strategy, works with leadership to develop and implement the marketing plan, helps manage systems and teams, and monitors results and effectiveness.
The focus is not simply on managing activity, but on delivering improved results by aligning marketing efforts with business goals, improving marketing plans and tactics, and executing more effectively.
Fractional CMO Role
The Fractional CMO serves as a member of the leadership team on a part-time basis. Responsibilities can vary by organizational needs, but typically involve the following.
Representative CMO Services
Marketing Strategy and Plan Development
Development or refinement of a clear, practical marketing strategy and plan aligned with growth objectives, including market sizing and a fresh competitive analysis from an independent perspective.
Positioning and Messaging
Clarification and improvement of positioning and messaging as needed, based on proprietary methodology developed over 25+ years.
Ongoing Leadership and Team Guidance
Part-time leadership for internal marketing teams, providing direction, prioritization, and coaching as needed.
Alignment with Sales Leadership
Coordination with sales to ensure messaging, targeting, and initiatives support revenue goals.
Marketing Infrastructure Oversight
Guidance on best practices in structuring and effective use of CRM systems, websites, email platforms, analytics, and related tools — including realistic use of AI to improve efficiency and insight.
Vendor and Partner Management
Selection, coordination, and oversight of agencies, consultants, and technology vendors to ensure accountability and value.
Measurement and Reporting
Development of meaningful metrics and dashboards, along with periodic reporting to leadership on progress, performance, and next priorities.
Marketing Mentor
Not every organization needs a Fractional CMO.
Many small- to mid-sized B2B companies already have a capable marketing leader in place — often a senior manager with creative ideas, strong execution skills, and the trust of the executive team. What’s missing is not talent or effort, but access to seasoned judgment.
Marketing decisions are rarely black and white. Most initiatives sound reasonable on the surface. The real risk lies in choosing the wrong reasonable option — and discovering it months later, after time and budget are gone.
The Marksense Marketing Mentor offering is a lower cost alternative designed for CEOs who want to improve their organization's marketing decision-making and skills without making major changes to the direction and structure of their marketing efforts.
The knowledge and judgment gained through the mentoring experience stay with the team, enabling them to continue to grow and add value to the company.
What the Marketing Mentor Role Is — and Is Not
Mentoring is not coaching, it's not consulting, and it's not management. Mentoring is judgment applied to help marketers in real-world situations where experience improves outcomes.
Marketing Mentor Benefits
Strengthen priorities
Marketing leaders develop clearer judgment around prioritization, tradeoffs, and linking marketing to business outcomes.
Move from how to why
Teams become more deliberate about why initiatives are pursued, or not pursued, not just how they’re executed.
Ask better questions earlier
Mentoring sharpens the questions teams bring to vendors, agencies, platforms, and internal stakeholders — often revealing issues before they become costly.
Improve cross-functional alignment
Sales, marketing, and leadership operate with a shared understanding of goals, timelines, and realistic expectations.
Reduce rework and second-guessing
Fewer initiatives stall, restart, or quietly fade due to uncertainty or lack of conviction.
Build durable marketing capability
Knowledge and judgment stay with the team, improving effectiveness well beyond any single campaign or initiative and often reducing the need for consultants and other external resources.
A La Carte Consulting and Execution
Marksense provides the following marketing consulting, planning, and execution services through in-house expertise and with select partner firms. Solutions can be delivered through longer-term partnerships or on a project basis.