What We Offer
Marksense provides the following marketing consulting, planning, and execution services through in-house expertise and with select partner firms. We have proven playbooks, templates, and analyses in the areas listed below, or we can customize them to deliver the solution that makes the most sense given an organization's size and resources, target markets, product and service offerings, and goals and needs. Solutions can be delivered through longer-term partnerships or on a project basis.
Strategy & Planning
A full range of strategy and planning services, from market sizing and research to GTM strategy development to analysis of CAC and Marketing ROI.
Execution
Outsourced execution services from BDR operations to SEO/SEM campaign management to supplement in-house marketing teams.
Branding & Positioning
Branding and positioning that builds awareness, conveys value, and differentiates the organization and its products and services.
Analytics & Metrics
Analyses, metrics, and benchmarks for everything from individual tactical effectiveness to overall marketing productivity, tailored to each organization's goals.
AI Optimizations
Optimization of marketing effectiveness and efficiency through the selection and use of the appropriate analytical and generative AI models.
Content
Clear, compelling, and creative content delivered in a variety of formats to attract, engage, and motivate target audiences.
Operations
Marketing Resource Management (MRM) and marketing process analyses and recommendations based on each organization's size and needs.
Sales Enablement
Alignment of marketing and sales strategies, processes, and tactics customized to the organization's target markets and sales cycles.
Fractional CMO
Successful marketing executive leadership right-sized for growth organizations whose marketing needs exceed current resources.