What We Offer
Dennis is the Founder of Marksense. He's a B2B marketer with more than 25 years of experience helping small- to mid-sized companies drive growth through clearer strategy, smarter execution, and better use of data and technology.
Dennis has led marketing departments for organizations ranging from start-ups to mid-market firms across multiple industries. As a former sales professional at a Fortune 500 company, he brings a practical understanding of how marketing and sales must work together to produce measurable, revenue-driven results. He has an MBA from Northwestern University’s Kellogg School of Management.
Services
Marksense provides the following marketing consulting, planning, and execution services through in-house expertise and with select partner firms.
We have proven playbooks, templates, and analyses in the areas listed below, or we can customize them to deliver the solution that makes the most sense given your organization's size, resources, goals and needs.
Solutions can be delivered through longer-term partnerships or on a project basis.
Strategy & Planning
A full range of strategy and planning services, from market sizing and research to GTM strategy development to analysis of CAC and Marketing ROI.
Execution
Outsourced execution services from BDR operations to SEO/SEM campaign management to supplement in-house marketing teams.
Branding & Positioning
Branding and positioning that builds awareness, conveys value, and differentiates the organization and its products and services.
Analytics & Metrics
Analyses, metrics, and benchmarks for everything from individual tactical effectiveness to overall marketing productivity, tailored to each organization's goals.
AI Optimizations
Optimization of marketing effectiveness and efficiency through the selection and use of the appropriate analytical and generative AI models.
Content
Clear, compelling, and creative content delivered in a variety of formats to attract, engage, and motivate target audiences.
Operations
Marketing Resource Management (MRM) and marketing process analyses and recommendations based on each organization's size and needs.
Sales Enablement
Alignment of marketing and sales strategies, processes, and tactics customized to the organization's target markets and sales cycles.
Fractional CMO
Successful marketing executive leadership right-sized for growth organizations whose marketing needs exceed current resources.